Make (formerly Integromat) is a visual automation platform designed to connect apps, services, and data without coding. Users create custom workflows—called scenarios—by dragging and dropping triggers, actions, and filters into a flowchart-like interface. For instance, you can automate SMS alerts when a Google Sheet updates, sync Instagram photos to Dropbox, or log phone calls in a CRM. Make (formerly Integromat) stands out for its granular control over multi-step processes, real-time data synchronization, and support for complex logic like routers and error handlers. Businesses and individuals use it to eliminate manual tasks, streamline operations, and integrate tools like Slack, Trello, and Zendesk efficiently.
Automate Call Logging to Spreadsheets or Databases
With Make (formerly Integromat), users sync inbound/outbound call details to platforms like Google Sheets or Airtable. Start by linking your phone system (e.g., VoIP service) as a trigger. Define parameters—call duration, caller ID, timestamps—and map them to your spreadsheet columns. Each new call automatically populates the sheet, creating a searchable log. Advanced users apply filters to exclude spam calls or categorize entries. This setup eliminates manual data entry, centralizes communication history, and enables analytics via integrated dashboards like Tableau.
Sync SMS Campaigns with CRM or Email Marketing Tools
Make (formerly Integromat) automates SMS workflows, such as contests or customer follow-ups. Connect an SMS gateway (e.g., Twilio) to your CRM or Google Sheets. Trigger messages when a spreadsheet row updates or a CRM lead status changes. For example, voters in a contest submit entries via SMS; responses auto-populate a sheet, and winners receive automated congratulations. Users also build reminder systems—like location-based grocery prompts—by combining GPS data with SMS actions. Responses sync back to CRMs like HubSpot, ensuring seamless lead tracking.
Save and Organize Media Across Cloud Platforms
Automatically save photos from mobile devices or social media to Dropbox, FTP servers, or Google Drive. Set triggers for new Instagram posts or phone gallery uploads. Make (formerly Integromat) routes media to designated folders, applies metadata tags, or resizes images using integrated tools like Cloudinary. For businesses, this ensures instant backup of marketing content. Users also create approval workflows: photos uploaded to Slack channels trigger review requests before final storage.
Integrate Contact Management Across Mailchimp and Google
Make (formerly Integromat) syncs contact lists between platforms like Google Contacts and Mailchimp. When a new contact is added to a phone or CRM, the scenario detects the change, checks for duplicates, and updates both systems. Users enrich data by merging phone logs with email lists or segmenting audiences based on interaction history. For event management, RSVPs collected via SMS auto-populate Mailchimp campaigns, linking attendance to targeted follow-ups.
Build Custom Triggers for Location-Based Workflows
Create automation tied to GPS data. For example, arriving at a store triggers an SMS to a spouse’s phone. Users set geofences via apps like Life360 or phone-native location services. Make (formerly Integromat) activates actions—sending reminders, logging travel times in sheets, or updating task lists—when entering or exiting predefined zones. Retailers use this for inventory alerts when employees reach warehouses.
Key Features of Make (formerly Integromat):
- Drag-and-Drop Scenario Builder: Visually design workflows across 1,000+ apps.
- Real-Time Data Sync: Automate spreadsheets, CRMs, and cloud storage with filters and routers.
- Location-Based Triggers: Activate SMS or tasks using GPS geofencing.
- Media Management Tools: Auto-save, tag, and route photos/videos across platforms.
- Error Handling and Debugging: Monitor scenarios with detailed logs and conditional error paths.
- Multi-Step Conditional Logic: Build if/then branches, delays, and data aggregators without coding.
