TAO - Baby & Kids Clothing transforms how families shop by offering a seamless blend of fashion and functionality for kids aged 0-14. Directly linked to Tape à l’Oeil’s physical stores, the app provides full inventory access alongside digital-exclusive items, personalized tools, and interactive features that turn shopping into a collaborative family experience.
Features of TAO—Baby & Kids Clothing:
🧡 Real-time access to in-store collections plus online-only launches
🧡 Scan clothing tags for eco-material breakdowns, care tutorials, and styling tips
🧡 Co-create designs via MyTAO Community beta tests and voting polls
🧡 AR virtual fitting room to “try” outfits using uploaded kid photos
🧡 Automated size-tracker alerts based on growth patterns
🧡 Multilingual support across 8 languages for EU families
Advantages of TAO—Baby & Kids Clothing:
Integrates loyalty rewards with birthday surprises and early access
Transparent supply chain details foster eco-conscious choices
Visual search identifies matching shoes/accessories in seconds
Saves time with pre-filled checkout for repeat purchases
Disadvantages of TAO—Baby & Kids Clothing:
- AR try-on feature requires high phone storage space
- Limited customer support hours (weekdays only)
- No wishlist alerts for price drops
Development Team behind TAO—Baby & Kids Clothing:
Built by Tape à l’Oeil’s innovation lab, combining 18+ years of children’s fashion expertise with tech partnerships. Collaborates with Lyon-based Codematics for AI-driven size predictions.
Competitors of TAO—Baby & Kids Clothing:
H&M Kids App → Broader global delivery but lacks co-design features
Jacquemus Mini → Luxury-focused with fewer budget-friendly options
Vertbaudet App → Specializes in adaptive clothing but minimal tech innovation
Market Performance of TAO—Baby & Kids Clothing:
Rated 4.6/5 by 76,000+ users, with 60% praising its "game-changing" community involvement. Voted Best Family Retail App 2023 by French Parenting Magazine.
Version Updates
v5.7.4 (July 2024): Added allergy-friendly material filters and reduced app load time by 40%.
From exclusive collabs to smart wardrobe tools, TAO—Baby & Kids Clothing turns every parent into a style curator while keeping practicality at its core.
