In the crowded streaming landscape, the NOW app provides a flexible and user-centric entertainment hub for accessing a vast library of content without a long-term contract.
What is NOW?
NOW is a streaming service application, previously known as Now TV. Its primary purpose is to offer on-demand access to live and recorded TV content, movies, and sports from various Sky channels. The app is targeted at users who want premium entertainment without committing to a traditional satellite or cable subscription, offering passes for different content types.
Why Should You Use NOW?
Users choose NOW for its contract-free model, allowing them to pay for entertainment on a monthly or daily basis. It brings popular Sky content to a wider range of devices. Key advantages include its flexibility, the breadth of its content library, and the ability to watch on the go.
Key Features of NOW
Content Passes: Users can subscribe to specialized passes like Entertainment, Cinema, Sports, or Hayu, tailoring their plan.
Live TV Streaming: The app allows you to stream live broadcasts of channels included in your active pass.
Extensive On-Demand Library: Access a large catalog of box sets, movies, and catch-up TV.
Download to Watch Offline: Supported content can be downloaded to a mobile device for viewing without an internet connection.
Multiple Device Support: Stream on smartphones, tablets, computers, smart TVs, and consoles.
Additional Features
User Profiles
The platform supports creating multiple user profiles within a single account for personalized recommendations.
Parental Controls
NOW includes robust parental control settings to manage what content is accessible, ensuring a safe viewing environment for children.
High-Definition Streaming
Depending on the pass and device, content is available to stream in high definition for a better viewing experience.
How to Download and Install NOW
1. Open your device’s app store (Google Play Store for Android or Apple App Store for iOS).
2. Use the search bar to look for "NOW."
3. Select the official NOW app from the search results.
4. Tap "Install" or "Get" to download and install the application automatically.
How to Use NOW
1. Open the NOW app after installation.
2. Create an account or log in with your existing details.
3. Browse the available passes and select one to subscribe to.
4. Once subscribed, browse the content library or live TV guide.
5. Select a show or movie to start streaming instantly or download it for later.
Advantages and Disadvantages
Pros
A very flexible and commitment-free approach to streaming.
The user interface is generally intuitive and easy to navigate.
Provides access to premium Sky content without a satellite dish.
The download feature is highly reliable for offline viewing.
Cons
The cost can add up if subscribing to multiple passes simultaneously.
Some popular live events may require an additional Boost upgrade for highest quality.
Content availability in the library can change monthly.
Is NOW Safe to Use?
YES, NOW is safe to use. It is a legitimate service from Sky UK Limited. The app requires standard permissions for a streaming service, such as network access for streaming and storage access to enable downloads. It processes payment information securely through encrypted channels.
Compatible Apps or Tools
NOW is a self-contained platform, but its content can be cast to larger screens using Google Chromecast or similar casting devices. It is also integrated into many smart TV and set-top box environments.
FAQs
Can I watch NOW on my TV?
Yes, the NOW app is available on most smart TVs, streaming sticks like Roku and Fire TV, and games consoles.
How many devices can I use?
You can register NOW on up to six devices. The number of devices that can stream simultaneously depends on your pass.
Do I need a TV license to use NOW?
In the UK, you need a TV License to watch live TV on any channel or service, including live streams on NOW, or to use BBC iPlayer.
Conclusion
NOW successfully carves its niche by offering top-tier TV, film, and sports content with unparalleled monthly flexibility. For those seeking premium entertainment without a lengthy contract, this app presents a compelling and robust solution worth considering.
