Rakuten Link redefines mobile connectivity in Japan by blending free domestic calls, cross-service integration, and Rakuten’s signature rewards program. Designed for Rakuten Mobile users, it offers unlimited voice/video calls within Japan, international roaming perks, and exclusive access to Rakuten Group deals—all while letting you earn points effortlessly.
Feature Highlights of Rakuten Link:
✨ Free domestic calls—Dial any Japanese mobile or landline number via the app at no cost (excluding select 0570 navigational lines).
✨ 2GB global roaming data – Enjoy free international data monthly, with affordable 500¥/GB top-ups for travelers.
✨ Built-in voicemail – No extra fees for missed-call recordings, accessible directly in the app.
✨ Super Point Screen – Earn Rakuten Points by watching ads and unlock discounts across Rakuten services.
✨ Group messaging—Chat with 100+ members, share files, and stay organized.
✨ Wallet integration – Manage Rakuten Cash, payments, and point balances in one tab.
Advantages of Rakuten Link:
Free calls/SMS to most Japanese numbers via app.
Cost-effective roaming with transparent pricing.
Voicemail included—unlike competitors’ paid add-ons.
Seamless access to Rakuten’s ecosystem (shopping, news, and weather).
Daily point-earning missions enhance user engagement.
Disadvantages of Rakuten Link:
- Occasional app connectivity issues requiring reinstallation.
- Limited free international call destinations (66 countries).
- Steep learning curve for non-Rakuten ecosystem users.
Behind the App
Developed by Rakuten Mobile—a subsidiary of the e-commerce giant Rakuten Group—the app leverages the company’s tech infrastructure and loyalty-program expertise. Its parent company’s 25+ years in digital services ensures robust security and cross-platform synergy.
Competitive Edge of Rakuten Link:
• vs. LINE: Rakuten Link offers free domestic calls without carrier restrictions but lacks LINE’s global user base.
• vs. Skype: Superior for local calls and rewards, though Skype excels in international paid plans.
• vs. WhatsApp: Focused on Rakuten ecosystem perks rather than end-to-end encryption.
User Reception
Rated 4.1/5 on Google Play and 4.3/5 on Apple’s App Store, users praise its cost-saving features. Criticisms include rare bugs and regional service limitations. Over 5 million downloads highlight its popularity among budget-conscious subscribers.
Note: Pricing and features apply to Rakuten Mobile subscribers. Non-subscribers face call charges (22¥/30 seconds). For eligibility details, visit Rakuten’s official Japanese support pages.
