שטראוס+ הופכים קניות למתנות is an innovative shopping-reward app that turns your supermarket purchases of Strauss products into points and gifts. Simply scan your receipt to quickly earn points (new users receive 500 bonus points upon registration), which can be redeemed for exclusive discounts, culinary experiences, and branded merchandise. Covering more than 40 sub-brands—including Milky, Danone, and Doritos—it transforms everyday shopping into delightful rewards. The interface is clean and intuitive, ideal for Israeli consumers who enjoy Strauss products.
Features of שטראוס+ הופכים קניות למתנות
Receipt-Scanning for Points: Upload your shopping receipt and the app automatically recognizes Strauss items. Each eligible product earns 100 points, with bonus multipliers during special campaigns.
Variety of Rewards: Points can be redeemed for exclusive coupons, branded merchandise (such as custom tableware), and access to culinary experience events.
Real-Time Tracking: Points balance and redemption progress update instantly within the app, with full access to past activity history.
Broad Brand Coverage: Supports 40+ sub-brands, including Danone yogurt, Doritos chips, Elite coffee, and other common items.
Location-Based Alerts: Sends local supermarket promotions based on the user’s location to help maximize point-earning opportunities.
Welcome Bonus: New users receive 500 points, lowering the entry threshold for early reward redemption.
Advantages of שטראוס+ הופכים קניות למתנות
Focused Brand Ecosystem: Deep integration with the Strauss product line allows loyal consumers to maximize point earnings.
No Minimum Purchase Requirement: Points are awarded regardless of purchase amount, making even small items count.
Intuitive User Experience: Clear categorization and fast-responding scan functionality minimize unnecessary steps.
Frequent Promotions: Regular double-point offers and holiday-themed redemption events keep the experience dynamic.
Community Interaction: Users can share their redeemed rewards and join recipe challenges hosted by the brand.
Environmental Benefits: Digital points replace paper coupons, helping reduce resource waste.
Disadvantages of שטראוס+ הופכים קניות למתנות
Geographic Limitation: Available only in Israel; users outside the country cannot access the service.
Receipt Review Delays: Some users report that manual reviews take 1–3 business days, slowing point approval.
Point Expiration: Points must be used within 6 months; unused points expire automatically.
Brand Limitations: Only Strauss products are eligible for points, limiting appeal for shoppers who prefer diverse brands.
Development Team
שטראוס+ הופכים קניות למתנות is developed by the digital innovation division within Strauss Group, Israel’s major food company. Founded in 1939, the group operates in dairy, coffee, snacks, and other sectors, with revenue reaching 6.7 billion ILS in 2022. Technology partners include the local payment platform PayBox and data-analytics provider Neura, ensuring a secure points system and personalized recommendations.
Competitive Products
Shufersal CLUB: A loyalty app from the Shufersal supermarket chain. Supports multi-brand points but focuses on discount vouchers and lacks exclusive experiential rewards.
Checkout 51 (Israel Edition): A cross-brand cashback app requiring a high withdrawal threshold (100 ILS) and not centered around a single brand ecosystem.
MyPoints: A global points platform with limited local partnerships; Strauss products earn relatively few points.
Market Performance
The app holds a 4.3/5 rating on Google Play in Israel (based on 12,000 reviews). Positive feedback highlights “useful rewards” and “smooth operation,” while common complaints involve “receipt recognition errors.” With over 500,000 downloads, user activity is concentrated in the Tel Aviv and Jerusalem regions. According to Strauss Group’s financial reports, the app has boosted repeat purchases of Strauss products by 18%.
