WSB-TV News is Atlanta’s trusted hyper-local news app, delivering real-time updates across North Georgia. Stream live newscasts, track storms with precision, and stay ahead of traffic delays. With 24/7 coverage of 20+ counties, sports highlights, and social sharing, it’s your pocket-sized newsroom for critical community insights.
Features of WSB-TV News
1. Live Streaming & On-Demand Videos: Watch live broadcasts or catch up on missed segments.
2. StormTracker 2 HD Radar: Minute-by-minute weather tracking with 5-day forecasts.
3. Atlanta Metro Traffic Updates: Real-time drive times and congestion alerts.
4. Multi-County Coverage: Local news from Cobb to Walton counties.
5. Sports Central: Scores, highlights, and analysis for Atlanta’s major teams.
6. Social Integration: Share articles or clips directly to Facebook/Twitter.
Advantages of WSB-TV News
1. Hyper-Local Focus: Tailored to North Georgia’s communities.
2. Real-Time Weather Alerts: Critical for storm-prone areas.
3. Trusted Reporting: Backed by WSB-TV’s decades of journalism.
4. Comprehensive Traffic Data: Avoid Atlanta’s notorious gridlock.
5. User-Friendly Design: Intuitive navigation and clean interface.
6. No Paywall: Free access to breaking news and live streams.
Disadvantages of WSB-TV News
1. Battery Drain: Continuous GPS use for traffic/weather impacts battery life.
2. Data Privacy Concerns: Nielsen’s tracking software may unsettle privacy-focused users.
3. Limited Regional Reach: Irrelevant for users outside North Georgia.
4. Ad Interruptions: Frequent ads in the free version.
Development Team
Developed by WSB-TV (owned by Cox Media Group), a pioneer in regional broadcasting since 1948. The team combines journalistic expertise with digital innovation, leveraging Cox’s resources in cloud technology and mobile-first design to prioritize speed and accuracy.
Competitive Products
1. CNN App: Superior for global news but lacks WSB’s granular local coverage.
2. AJC Mobile: Covers Georgia broadly but misses live TV streams and integrated weather radar.
3. Weather Channel App: Excellent forecasts but minimal local news or traffic updates.
4. NBC News: National reporting dominates; less community-focused than WSB.
Market Performance
With 500,000+ downloads and a 4.3/5 average rating on app stores, users praise its reliability during emergencies. Critics cite occasional bugs and intrusive ads. Ranked #1 in regional news apps across Georgia, it dominates local engagement but struggles to scale beyond the Southeast.
